Summer Olympics 2012 : How Nike emerged as the ultimate winner despite not being the title sponsor?
Case Study: Nike's London Olympics Marketing Coup
London 2012: the fashion Olympics – in pictures | Sport | The Guardian
LeBron James to Wear Nike Hypedunk 2012 in London Olympics | NIKE LEBRON - LeBron James Shoes
Nike Volt Running Shoes Score Big at the 2012 London Summer Olympics | Running Shoes Guru
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
Nike Free RN Flyknit Medal Stand – Footwear News
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
Nike takes marketing gold with neon-yellow shoes
TrackFocus.com - News - Nike unveils 2012 US Olympic Track and Field uniforms
Track and Field: Nike Flyknits Running Shoes | Olympics 2012: How to Compete (Or Dress) Like an Olympic Athlete | TIME.com
Nike, Adidas claim victory in the battle of Olympics marketing glory - oregonlive.com
Olympics 2012: Nike plots ambush ad campaign | Marketing & PR | The Guardian
London Olympics: Other shoe has dropped in Nike vs. Adidas tussle - Los Angeles Times
nike's ambush marketing at the london 2012 games through the use of colour
Nike Air Force 1 Low + Dunk High 'Olympic Pack' - SneakerNews.com
Nike takes marketing gold with neon-yellow shoes
London 2012 Olympics will not take legal action over Nike ad campaign | Advertising | The Guardian
NIKE TEAM USA BASKETBALL HOODIE 2012 LONDON OLYMPICS BLACK 502984-010 Tagged XL | eBay
Brazil Nike London 2012 Olympics Kits - FOOTBALL FASHION
nike's ambush marketing at the london 2012 games through the use of colour
Nike Therma Fit 2012 USA London Olympics Hoodie Sweatshirt Men's Size L | eBay
